If you own a small salon, then you would probably like to learn how to manage your business more effectively. Chances are, you’re constantly on the lookout for two things: ways to promote and market your salon, and how to improve the quality of your service. Good marketing is the key to having a successful business, especially when you start small. And, of course, good quality services speak for themselves. Here are a few different ways you can effectively manage and market your small salon business.
The best way to increase your clientele is to get people to come into your salon. The easiest way to attract people to your business is by offering them great deals and discounts. For salons, there are ample opportunities to offer discounts to potential new customers. You can offer people 25% off haircuts on their first visit, and you can promise them 50% off if they ever come back on their birthday. You could also try handing out coupons and discounts at a farmers market or a mall. Discounts get people into your salon, as people absolutely love getting a good deal. Once they’re in your salon, they’ll do two things: first, they’ll spend their own money on top of the discount. Second, you give them an opportunity to notice the quality of your service.
Offer Group Deals
One of the best ways to grow a small business is through word of mouth. If you offer deals to groups (say, 20% off to any party of six or more), then you’ll increase your customer base, embiggening the number of people who will refer their friends to your salon. These sorts of deals result in people telling their friends about your business, and the more people talk about your salon, the more customers you’ll end up having.
Hire Great People
By marketing your salon well, you’ll get a lot of people visiting your business. Ultimately though, you’ll need to offer great service to keep customers coming back. If there’s one area in your business that you don’t want to scrimp on, it’s good employees. In a salon, you will lose all of your customers if you employ poor technicians or stylists. By hiring only the most talented (and friendly) workers at your salon, you will ensure that people come back time and time again, and promote your business to their friends.
Use Social Media
In this day and age, there’s simply no better way to grow a business than by using social media. Through social media, you can connect with your customers, increase your fan base, inform the world about great deals and services, and make valuable networking connections. The business world runs through social media, so you want to make sure that your salon is active on Facebook, Twitter, and other relevant sites.
Follow these tips, and you should have no problem managing your small salon. Follow this guide and you’ll have the best salon in town and a constantly growing body of customers.